New Data Axle Study
Survey of more than 1,200 donors shows email campaigns twice as likely to earn donations from Democrats as from Republicans
Today’s donors want to give on their terms and those terms are more varied than ever. As a result, nonprofits can’t afford to choose one or two channels.” Data Axle Nonprofit Solutions President Stephanie CeruoloDALLAS, TEXAS, UNITED STATES, January 12, 2021 /EINPresswire.com/ The direct mail fundraising channel continues to be a highly effective means of driving charitable donations, even among donors who complete their gift online. A new Data Axle study titled The New Best Practices for Connecting with Today’s Charitable Donors found that 29% of donors who make gifts through an organization’s website do so after being prompted by a communication in another channel. When it comes to making a donation, direct mail continues to reign supreme with 45% of donors aged over 60, 34% of those aged 45-60, 26% of 30–44-year-olds, an