New Data Axle Study
Survey of more than 1,200 donors shows email campaigns twice as likely to earn donations from Democrats as from Republicans
Today’s donors want to give on their terms and those terms are more varied than ever. As a result, nonprofits can’t afford to choose one or two channels.” Data Axle Nonprofit Solutions President Stephanie CeruoloDALLAS, TEXAS, UNITED STATES, January 12, 2021 /EINPresswire.com/ The direct mail fundraising channel continues to be a highly effective means of driving charitable donations, even among donors who complete their gift online. A new Data Axle study titled The New Best Practices for Connecting with Today’s Charitable Donors found that 29% of donors who make gifts through an organization’s website do so after being prompted by a communication in another channel. When it comes to making a donation, direct mail continues to reign supreme with 45% of donors aged over 60, 34% of those aged 45-60, 26% of 30–44-year-olds, an
Data Axle Adds Leaders To Co-Op
December 17, 2020
Two data professionals were appointed at Dallas, Texas-based Data Axle to head up the modeling and analytics capabilities with new data sets of the firm’s Apogee donor cooperative database.
Data Axle, formerly known as Infogroup, promoted Heather Philpot to executive vice president, Data Strategy of its nonprofit division. Jennifer Clark was hired a senior vice president of Business Development.
Apogee’s member-based co-op covers millions of households and billions of unique donor transactions according to said Data Axle Nonprofit Solutions President Stephanie Ceruolo.
Artificial intelligence (AI) turns all of Apogee’s data into sophisticated models, like the new Neural Net and Panorama products, which make it even easier for clients to identify prospects with the highest likelihood to donate and become long-term contributors.