Skincare World in shambles: another popular sunscreen brand lied about their SPF
Some news from Krave Beauty about The Beet Shield (Beet the Sun): the product, when tested by independent 3rd parties here in the US, confirmed the SPF rating was lower than 55, “performing below their standards.” Because of this, the brand is discontinuing the product. pic.twitter.com/92hvo5nlmL Kirbie “Baby Yoda Stan” Johnson (@kirbiejohnson) April 12, 2021
Krave Beauty is a popular skin care brand created by beauty influencer Liah Yoo
Their Beet The Sun sunscreen was very popular and was advertised as having a SPF of 50+ (they did not have FDA approval and it was only sold as a serum in the US)
Krave Beauty, one of our favorite Korean skincare brands, has officially discontinued the beloved Beet The Sun sunscreen, also known as The Beet Shield in the United States indefinitely. The brand s founder Liah Yoo posted a video and a note to Instagram on April 12 with the full explanation.
Sunscreen testing in the U.S. specifically has been a hot topic among skin care aficionados as of late, but it s also an exceptionally complex one. “At the end of last year, it was revealed that a number of manufacturers and independent testing labs have produced faulty results that do not match the product SPF claims,” Krave Beauty wrote in a statement on its Instagram. “With that, several Korea-based skincare companies pulled their sunscreens in response to testing that showed their SPF ratings were not accurate.”