Latest Breaking News On - பிரேர்ா மெஹ்ரோத்ரா - Page 2 : comparemela.com
Green shoots of ad spend recovery for 2021 and beyond: dentsu report
afaqs.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from afaqs.com Daily Mail and Mail on Sunday newspapers.
July 5 2021, 3:26 pm | BY Lynchy | No Comments
The media arm of dentsu international publishes the first in-depth review of a cookieless future in the wake of recent Google announcements and timelines. The Cookieless World: A Guide for the New Era of Digital Marketing provides a deep dive into the impact on brands due to major changes in web tracking capabilities and enhanced privacy legislation. It will explore a range of areas including Data Management, Audience Activation & First-party Data Usage, Performance Measurement and Preparing for the Deprecation of Third-party Cookies.
Google recently reset the clock for supporting cookies within its Chrome internet browser. The new report from dentsu explores the knock-on implications for both consumers and brands, as well as the solutions its media agencies Carat, iProspect, and dentsuX can leverage to support the change.
Google had announced that it will phase out supporting third-party cookies
03 Jul, 2021 - 08:42 AM IST | By indiantelevision.com Team
Mumbai: The media arm of dentsu international has published its first in-depth review, ‘The Cookieless World: A Guide for the New Era of Digital Marketing’ which aims to provide a deep dive into the impact on brands due to major changes in web tracking capabilities and enhanced privacy legislation. Earlier in January 2020, Google had announced that it will phase out supporting third-party cookies.
This new report from dentsu explores the knock-on implications for both consumers and brands, as well as the solutions its media agencies Carat, iProspect, and dentsuX can leverage to support the change, the agency said in a statement. It will explore a range of areas including data management, audience activation & first-party data usage, performance measurement and preparing for the deprecation of third-party cookies, it add
Dentsu sets out timeframe for brands to be Cookie Free in new global guide
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Marketers, get future ready
With technology and consumer behaviours pushing the acceleration of change for marketers, iProspect has launched a report that dives into the consequences of this momentum. The Drum picks out the key trends for brands.
The world of marketing is evolving at a superfast clip, making it challenging for marketers to make sense of the changes and keep pace with them.
As per the findings of a recent report ‘Future Focus 2021: Brands Accelerated’ launched by iProspect, a Dentsu company, 32% of marketers feel that expanding commerce capabilities was the critical piece of the 2021 roadmap, and 26% see this as one of the most difficult challenges to face this year.
vimarsana © 2020. All Rights Reserved.