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How OMG plans to tackle signal loss of cookies with data clean rooms | Digital

As Google turns off cookies for millions of people starting today, OMG's Annalect and data tech provider InfoSum believe neutral clean rooms can go a long way in addressing signal loss for advertisers. Campaign finds out why

Horizon Media Canada Launches blu – New Innovative Proprietary Audience Framework and Data Ecosystem

Horizon Media Canada Launches blu – New Innovative Proprietary Audience Framework and Data Ecosystem
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Opinion: Marketers are too complacent about the cookie apocalypse - what needs to happen now?

Opinion: Marketers are too complacent about the cookie apocalypse - what needs to happen now?

Webinar: How to build consumer trust in a cookieless world

Personalized moments can minimize privacy compliance risk and drive lead volume and customer loyalty without third-party cookies.

Dentsu tracks path of cookie deprecation for brands in The Cookieless World:2022 Update – Campaign Brief

Today, dentsu International announces its 2022 follow-up to The Cookieless World – A Guide for the New Era of Digital Marketing, which provides a comprehensive deep-dive into the ongoing deprecation of third-party cookies and what brands can do to prepare. The report is now available to dow

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