George is launching the sustainable fashion partnership in 50 of its UK stores
George, the clothing division of UK supermarket group Asda, is to begin selling pre-worn garments across its stores in the UK.
The retailer is partnering with vintage fashion firm Preloved Vintage Wholesale on the concept, which will enable customers to buy vintage, retro and second-hand branded pieces.
Following a successful trial in Asda s sustainability store in Leeds, George is now launching the initiative in a further 50 of its stores, including in London, Bristol, Birmingham, Edinburgh and Brighton.
The move is part of the retailer s George for Good commitment to drive down textile waste and encourage customers to use less and recycle more.
Asda to start selling second hand clothes in supermarkets
The store is launching a new vintage range as part of its commitment to sustainable fashion
09:22, 29 APR 2021
Asda to start selling second hand clothes in supermarkets (Image: Asda)
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ASDA launches new feature in dozens of stores after successful trial. Picture: ASDA Supermarket chain Asda have launched a new feature in dozens of their stores across the country following a successful trial. As part of its commitment to sustainable fashion, George at Asda has announced it will be launching a new second-hand vintage fashion range in its stores, giving a new lease of life to pre-worn garments. In partnership with vintage fashion wholesaler ‘Preloved Vintage Wholesale’, the new concept will be rolled out across the UK, with customers able to buy vintage, retro and second-hand branded pieces, preventing thousands of tonnes of garments going to landfill each year.
Asda announce major change coming to 50 UK stores including two in Liverpool
Asda will sell vintage, retro and second-hand branded pieces that have been restored and rescued from landfill
Updated
Asda is making a change to 50 UK stores (Image: Liverpool Echo)
Asda is set to launch a new sustainable clothing line across 50 UK stores, including two in Liverpool. Following a successful trial, the
supermarket giant will bring a new lease of life to second-hand clothing from this month. In partnership with vintage fashion wholesaler Preloved Vintage Wholesale, the concept will allow customers to buy vintage, retro and second-hand branded pieces that have been restored and rescued from landfill, reports the
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