George is launching the sustainable fashion partnership in 50 of its UK stores
George, the clothing division of UK supermarket group Asda, is to begin selling pre-worn garments across its stores in the UK.
The retailer is partnering with vintage fashion firm 'Preloved Vintage Wholesale' on the concept, which will enable customers to buy vintage, retro and second-hand branded pieces.
Following a successful trial in Asda's sustainability store in Leeds, George is now launching the initiative in a further 50 of its stores, including in London, Bristol, Birmingham, Edinburgh and Brighton.
The move is part of the retailer's 'George for Good' commitment to drive down textile waste and encourage customers to use less and recycle more.