Seafolly executes comeback strategy with new global ambassador
By Imogen Bailey | 27 April 2021
Seafolly has announced its new global ambassador, Australian model, beauty entrepreneur and philanthropist Lara Worthington.
Speaking on the comeback strategy in 2020, Seafolly CEO Brendan Santamaria said that the goal was to revamp the brand and expand it further. Now is the time to shake things up at Seafolly and I see real opportunity for Seafolly to emerge post voluntary administration (VA) as one of the world’s most iconic swimwear and beach lifestyle brands. To date the brand has established and nurtured a global loyal customer following especially here in Australia.
Seafolly raids its archives - and finds something unexpected 12 February 2021
The result is the release of a re-imagined Bodycheck collection, priced from $69.95.
Seafolly CEO Brendan Santamaria said the original venture was a sell-out. The sell-out styles we originally launched in the summer of 1989 have been re-imagined and brought back to life with a fresh 2021 take. The design team had a lot of fun raiding the archives and looking back through our rich heritage. I look forward to seeing how it resonates with our customers.
The new Bodycheck campaign features Gabriella Brooks, Tahnee Atkinson and Elle Wagner modelling five key silhouettes.