Seafolly executes comeback strategy with new global ambassador
By Imogen Bailey | 27 April 2021
Seafolly has announced its new global ambassador, Australian model, beauty entrepreneur and philanthropist Lara Worthington.
Speaking on the comeback strategy in 2020, Seafolly CEO Brendan Santamaria said that the goal was to revamp the brand and expand it further. Now is the time to shake things up at Seafolly and I see real opportunity for Seafolly to emerge post voluntary administration (VA) as one of the world’s most iconic swimwear and beach lifestyle brands. To date the brand has established and nurtured a global loyal customer following especially here in Australia.
Lara Worthington stuns in bikini shoot
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Lara Worthington stuns in bikini shoot
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Lara Worthington stuns in bikini shoot
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