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Beauty brands moving towards clean, green and sustainable products

Beauty brands moving towards clean, green and sustainable products
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This Husband-Wife Duo s Startup Is Gaining Market In Beauty Organic Products

As Covid-19 worsens, Indian startups stick to working from home — Quartz India

April 21, 2021 India’s startup community is dragging its feet back to work from home amid the second wave of the Covid-19 pandemic. Last year, when Covid-19 first started spreading in India and the country decided to go into a lockdown almost overnight, tech startups were quick to embrace the new normal and swiftly moved to a work-from-home setup. This time though, the fervour is lacking. “The most common complaint we hear is disappearing lines between personal space and workspace,” said Pritesh Asher, co-founder and CEO of skincare brand Juicy Chemistry. “Getting a peaceful workspace is getting difficult with kids and aged parents at home. It gets difficult to manage work and home simultaneously.” Women are especially tired of juggling work, chores, and childcare.

New-age, digital-first beauty brands turn investor favourites during lockdown

New-age, digital-first beauty brands turn investor favourites Be it Myglamm, Vedix, Juicy Chemistry or Mamaearth, most of these new-age brands are not just digital-first, over 80 per cent of their revenue comes from their own website Ajita Shashidhar | April 13, 2021 | Updated 07:48 IST The beauty and personal care categories were among the first to bounce back post the coronavirus lockdown last year. By October-November 2020, most beauty and personal care companies claimed that they were well past their previous year s sales and were experiencing almost 130 per cent growth in volumes. With salons being closed and the DIY (do it yourself) beauty regimes becoming the new norm, consumers increasingly indulged in beauty and personal care products. In fact, many of the new-age beauty brands claimed an 80-90 per cent year-on-year growth in business.

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