6 easy product swaps for a plastic-free beauty routine dazeddigital.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dazeddigital.com Daily Mail and Mail on Sunday newspapers.
actually doing good and making a difference in our crucially eco-conscious world.
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So, without further ado, meet our stellar line up of judges – we’ve got over 35 of the best global experts, thought leaders and activists on-hand to do the digging on which businesses are genuinely doing their bit.
Description
The British Beauty Council, the not-for-profit organisation founded to represent the voices, opinions and needs of the British beauty industry, has revealed a major new campaign to encourage people to return to salons and invest in beauty. The push was developed in partnership with creative agency M&C Saatchi.
In response to the impact of Covid-19 on the industry, with salons and beauty brands hit hard, “Oh hello beauty” aims to reverse the decline, getting people booking to see a beauty professional, and buying beauty products online or in shops, by showing how beauty can help us feel our best and reminding people how amazing it is to get the professional touch.
May 19th 2021 09:32
It’s been a long and difficult 18 months for the beauty industry, but with retail stores and salons re-opening in May, the focus is now on getting back to business, and engaging consumers whose habits might have changed during lockdown.
So, how is the industry responding, and what trends will we see drive beauty retail in the months ahead?
Integrating social elements into ecommerce
According to Accenture research, consumers are now four times more likely to purchase their make-up and personal care products online compared to pre-pandemic. This means that – despite an expected surge in demand for in-person beauty – brands are continuing to invest in online and omni-channel experiences to engage consumers.
The British Beauty Council: Oh Hello Beauty by M&C Saatchi thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.