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May 19th 2021 09:32
It’s been a long and difficult 18 months for the beauty industry, but with retail stores and salons re-opening in May, the focus is now on getting back to business, and engaging consumers whose habits might have changed during lockdown.
So, how is the industry responding, and what trends will we see drive beauty retail in the months ahead?
Integrating social elements into ecommerce
According to Accenture research, consumers are now four times more likely to purchase their make-up and personal care products online compared to pre-pandemic. This means that – despite an expected surge in demand for in-person beauty – brands are continuing to invest in online and omni-channel experiences to engage consumers.