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further development of the tailor-made worldwide agency networkBettina Fetzer takes charge of new area Jörg Howe moves to Daimler Truck as Special Representative External Affairs and Communications Stuttgart (Germany), April 2021 – Mercedes-Benz is fundamentally reorganising its marketing and communication activities. For the first time, both areas are being merged in a joint unit headed by Bettina Fetzer.
By Bennett Oghifo
“To present the best of the best”: that was the ambition voiced by Karl Maybach and his father Wilhelm when they debuted the Maybach 22/70 HP W 3 a century ago – planting the seed for Mercedes-Maybach to become one of the most unique and exclusive automotive brands today.
The philosophy expressed at Berlin’s motor exhibition that day has remained at the core of the brand ever since. Over the decades, as royalty, world leaders, movie stars and sports champions have travelled in Mercedes-Maybach vehicles, the double M emblem has come to signify the pinnacle of technical innovation and sophisticated luxury. It is a seal of passion and creative empowerment. Maybach’s words today represent not just the “best” products but the “best” in society.
Teutonic Tesla slayer? Mercedes unveils EQS electric luxury sedan
The carmaker presented an all new electric S-Class Thursday, its first ground-up electric vehicle. The German auto industry has been slow to switch to electric, is that changing? Investors are bullish.
Chancellor Angela Merkel got an early look at an EQS concept car at the 2019 International Motor Show in Frankfurt
Daimler CEO Ola Källenius unveiled his company s first serious foray into the world of electric vehicles on Thursday, hailing it as the dawn of a new era. Though the name Tesla was never mentioned, it is clear the German automaker sees the US company as a direct rival and the new EQS presents Mercedes first major challenge to the California outfit.