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NRMA Insurance heroes its workers in latest campaign via The Monkeys July 12, 2021 10:43 IAG’s NRMA Insurance has released its latest campaign with The Monkeys, part of Accenture Interactive. The ‘Help Like No One Else’ campaign film follows Judi, who has been an NRMA Insurance assessor for 32 years. The 60 second spot follows Judi as she travels to NRMA Insurance customers to assist with their insurance claims. The spot begins with Judi picking up the phone and driving, on phone calls, before arriving at a house half destroyed. Intercut are references to natural disasters such as storms and bushfires. Brent Smart, NRMA Insurance chief marketing officer, said: “Since I joined the company, I’ve heard incredible stories of how our people help. The challenge is how to tell those incredible stories in a way that doesn’t feel like just another testimonial employee ad. We found a way creatively to honour our incredible people and the way they help our customers.”

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