With the annual March Madness college basketball tournament set to get underway this week, Twitter Marketing has launched its own variation, with its Brand Bracket , designed to determine the best tweeting business on the platform.
As you can see here, over the past few months, Twitter has identified the best brands, based on their tweet activity, in a range of categories.
As explained by Twitter: We know the conversational nature of Twitter makes it a place where brands can be their most human-sounding selves. Brands can have two-way conversations with their audience that are real and unfiltered, and can’t be replicated anywhere else. With this bracket, we aim to celebrate those that do this the best - as selected by the people of Twitter.
Beverage giant s Super Bowl halftime show boosted it to the top of the brand conversation list
Brand Bowl LV is the fourth edition of Twitter s annual tally of social media winners.
Twitter February 8, 2021
PepsiCo’s flagship soft drink brand sat out this year’s Super Bowl, but that didn’t stop Pepsi from taking home top honors for the second year in a row in Twitter’s fourth annual Brand Bowl, recognizing the companies that drive the most discussion on its platform during the Big Game.