With the annual March Madness college basketball tournament set to get underway this week, Twitter Marketing has launched its own variation, with its 'Brand Bracket', designed to determine the best tweeting business on the platform.
As you can see here, over the past few months, Twitter has identified the best brands, based on their tweet activity, in a range of categories.
As explained by Twitter:
"We know the conversational nature of Twitter makes it a place where brands can be their most human-sounding selves. Brands can have two-way conversations with their audience that are real and unfiltered, and can’t be replicated anywhere else. With this bracket, we aim to celebrate those that do this the best - as selected by the people of Twitter."