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The campaign has been conceived by Lowe Lintas Mumbai.
09 Apr, 2021 - 01:44 PM IST | By indiantelevision.com Team
NEW DELHI: Axis Bank has released a multi-film campaign for its cards portfolio. The campaign, conceived by Lowe Lintas Mumbai, focuses on the small moments of joy to promote the bank s credit card offerings.
In these series of ad films, Axis Bank has taken an emotion-driven approach, in line with its Dil Se Open philosophy.
The multi-film campaign highlights the various features and offers on the Axis Bank Select Credit Card and Flipkart Axis Bank Credit Card that are carefully curated around every day expenses such as entertainment, food and e-commerce. Each film revolves around a story of people opening up to innocent, raw moments of little joys. The monochromatic treatment of the films adds to the exclusivity and premium quotient of the campaign.
Lowe Lintas has shaped its communication around the core insight that the key assets Kirloskar seeks to build are smiles, by enriching the lives of people across the globe