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Pandemic Effect: Credit Growth Becomes More Distributed
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Axis Bank, Mumbai Metro, MasterCard launch One Mumbai Metro Card; here s how it works
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Mastercard, Mumbai Metro and Axis Bank launch One Mumbai Metro Card , to ensure a seamless commute for Mumbaikars
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Mumbai Metro One launches One Mumbai smart card
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The campaign has been conceived by Lowe Lintas Mumbai.
09 Apr, 2021 - 01:44 PM IST | By indiantelevision.com Team
NEW DELHI: Axis Bank has released a multi-film campaign for its cards portfolio. The campaign, conceived by Lowe Lintas Mumbai, focuses on the small moments of joy to promote the bank s credit card offerings.
In these series of ad films, Axis Bank has taken an emotion-driven approach, in line with its Dil Se Open philosophy.
The multi-film campaign highlights the various features and offers on the Axis Bank Select Credit Card and Flipkart Axis Bank Credit Card that are carefully curated around every day expenses such as entertainment, food and e-commerce. Each film revolves around a story of people opening up to innocent, raw moments of little joys. The monochromatic treatment of the films adds to the exclusivity and premium quotient of the campaign.