May 26 2021, 3:53 pm | BY Ricki Green | 7 Comments
Swinburne University of Technology has launched the first phase of its 360-degree initiative, that shows its commitment to providing real industry experience and supporting students to get jobs, in a new campaign via Deloitte Digital, that gives employers direct digital contact with some of its high-achieving recent graduates.
As part of the campaign, the traditional seal on the Swinburne degree is replaced with a unique QR marker. Potential employers can scan the QR code to access the graduates’ LinkedIn profiles, giving them insight into the graduate’s qualifications and experiences, and allowing direct contact with them.
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Origin launches first work from M&C Saatchi
May 20, 2021 8:15
M&C Saatchi has released its first work for energy company Origin after winning the account in a pitch in January. The account was previously held by TBWA Melbourne, which chose not to take part in the pitch.
The various TVCs shows a raft of situations where making a choice leads to change for the better, with the tagline ‘Origin. Where all good change starts”.
It forms part of Origin’s 90 Days of Change initiative, which is seeking to get customers to make changes to everyday decisions to then create an impact, using the statement: ‘Because even one change can change everything around us – for good’.
BCF celebrates the joy of camping in the face of no overseas travel
December 11, 2020 10:51
There’s a brighter side of not being able to go overseas for Christmas, and BCF is noting the weird and wintery family reunions that Australians will miss out on this year.
BCF’s iconic jingle describes the disappointment many feel about being unable to go overseas, but the song is contrasted with the picturesque images of Australians camping in the great outdoors.
The ad also makes reference to the origins of COVID-19, with lyrics expressing “Shaz is a bit upset that somebody ate a bat”.
December 11 2020, 10:25 am | BY Ricki Green | 32 Comments
With international holidays off the cards this summer, BCF’s new campaign ‘You Couldn’t Be Anywhere Better’ via The Monkeys Melbourne, is reminding Aussies if you can’t be anywhere else, you may as well make the most of it here.
The outdoor retailer’s new campaign celebrates how international travel bans are making holidays in the Aussie bush even more enticing.
Directed by Tony Rogers and produced by Guilty, the campaign looks on the bright and summery side of what has been a pretty yucky year.
The campaign spots are accompanied by BCF’s much-loved anthem, and show Aussies having a cracking time in our idyllic landscapes, in contrast to some pretty bleak international locations.