[Jobs Roundup] Here s how you can work for India s newest social media unicorn ShareChat
ShareChat is looking to grow its user base and build a world-class organisation. It is also looking to strengthen its creator community, AI-powered recommendation engine, and platform health.
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ShareChat and its parent company,
Mohalla Tech, which also houses short video app
$502 million in its latest round of funding and joined the list of India s recent unicorns.
The round was led by
Lightspeed Ventures and
Tiger Global, along with participation from
Snap Inc, Twitter, and India Quotient, among others. With this round, the Indic language social media startup is valued at
How long? 2-3 minutes
Why customer experience is the future of performance
Azlan Raj, CMO at Merkle, explains how performance marketing is changing and why brand is back
Campaign s Performance Marketing 360 conference, “is transform our data.”
We know that data is a heavy part of performance marketing, he said. “But how do you start prioritising and transforming that data so that it can be leveraged in other channels, so that we can use it for information but also for experience.
“We need to fill the experience gaps we find, making sure we have an emotive as well as an objective connection. We need to leverage that data, look at the integration of technology and prioritise that by value.”