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16 Critical Things To Get Straight Before Creating A Digital Marketing Strategy
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PI LIVE Global 2021 is drawing closer, and we can’t wait to unite some of the top minds within the performance and affiliate marketing community to enjoy the groundbreaking content. We welcome long-standing friends of the show, as well as some new faces who will give us a fresh perspective as to where the industry is headed. You can now view our full agenda – we can’t wait to see you all there!
With sessions beginning at 1pm GMT and ending at 5pm GMT on the 11th, 12th, and 13th of May, we are able to reach a global audience of those who are new to the industry, or long-term key players. We guarantee that whoever you are, you will leave out carefully curated sessions feeling educated and inspired.
How long? 2-3 minutes
Why customer experience is the future of performance
Azlan Raj, CMO at Merkle, explains how performance marketing is changing and why brand is back
Campaign s Performance Marketing 360 conference, “is transform our data.”
We know that data is a heavy part of performance marketing, he said. “But how do you start prioritising and transforming that data so that it can be leveraged in other channels, so that we can use it for information but also for experience.
“We need to fill the experience gaps we find, making sure we have an emotive as well as an objective connection. We need to leverage that data, look at the integration of technology and prioritise that by value.”
December 14th 2020 10:14
It s that time of year again, when we turn to the experts for their predictions about what will occur in the next 12 months.
So, what will be the focus for customer experience in 2021? Let s find out.
And if you want to hear more on 2021 trends, join us on January 26th at 3pm GMT as Econsultancy founder Ashley Friedlein will reveal his digital and marketing trends for the year.
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