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ROME, Ga. As the COVID-19 pandemic ravaged Italy who will forget the videos of quarantined Italians signing to each other perched from their balconies the country s top tire maker embarked on a journey of its own.
Pirelli & C. S.p.A., the world s No. 6 tire maker with sales of $5.9 billion in 2019, began a digital journey that a few months later culminated in the release of its Click-to-Buy platform.
For the first time, Pirelli now features a digital platform that buyers can access via the company s website, select a set of Pirelli tires and be directed to a dealer partner for service.
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