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India Plastic Pipe Market Is Expected To Grow At A CAGR Of More Than 13% By End Of The Year 2026

Pune model of collaboration among all Covid stakeholders is going pan-India

‘Pune model’ of collaboration among all Covid stakeholders is going pan-India Geeta Nair © Provided by The Financial Express Mission Vayu has so far deployed 7,800 oxygen concentrators, 875 ventilators and 50,000 oximeters nationwide with additional equipment en route. The Supreme Court has praised the Mumbai model of management of oxygen supplies during the second wave of Covid-19. There is a Pune model , too, that is showing the way to deal with the pandemic through collaboration between all stakeholders. The Pune Platform for Covid Response (PPCR), anchored at the Mahratta Chamber of Commerce Industries and Agriculture (MCCIA), comprises 250-plus private and government hospitals, more than 10 government offices, over 150 corporates and 50 non-profit sector members. It has been working since the outbreak in March 2020 and has continued to do so through the second wave to reduce the distress faced by Covid-19 patients, their families and the healthcar

Finolex Pipes asks consumers to use and forget the brand

Finolex Pipes asks consumers to use and forget the brand Share Via: The witty ads from the campaign drive home the durability and reliability of the brand’s products. The latest campaign for leading PVC pipes and fittings brand Finolex Pipes urges the consumers to use its products once and then forget the brand. The campaign ‘ Ek baar lagwaiyye aur humara naam bhool jaiyye’ includes a series of witty ads featuring former cricketer Virender Sehwag. The ads drive home the durability and reliability of the brand’s products. Conceptualised by Ogilvy, the central campaign idea is that people tend to forget who is behind many things in life that stand the test of time - like Finolex’s long lasting pipes.

Ogilvy crafts a witty campaign for Finolex Pipes

Ogilvy crafts a witty campaign for Finolex Pipes The central campaign idea is that people tend to forget who is behind many things in life that stand the test of time — quite similar to Finolex pipes Click on the Image to watch the TVC. Ogilvy has conceptualised an advertising campaign for Finolex Pipes, consisting of a series of witty ads featuring former cricketer and master blaster batsman Virender Sehwag. The central campaign idea is that people tend to forget who is behind many things in life that stand the test of time — just like Finolex long-lasting pipes. Sehwag brings this idea alive across four funny, enjoyable and memorable stories. The campaign is being shown on television and digital platforms.

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