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This week, retail giant Target announced the launch of Good & Gather Plant Based, a new sub brand of its in-house Good & Gather brand. Created to serve the demands of its customers, Good & Gather Plant Based will roll out 30 plant-based products across 10 categories such as meat alternatives, plant-based dips, spreads, creamers, salad dressings, and more.
“Good & Gather Plant Based reinforces the brand’s commitment to products that prioritize great taste and quality, with the value only Target can offer,” Rick Gomez, Executive Vice President and Chief Food and Beverage Officer at Target, said. “Guest demand for plant-based offerings is incredibly high and continues to grow. By adding Good & Gather Plant Based to our curated assortment of plant-based offerings, we’re giving guests more of what they want and making it easy for them to discover the joy of food every day.”
Good & Gather Plant Based dips and meat alternatives are already available in stores and online, and other items like creamers and salad dressings will roll out through the fall, Target said.
The Target line extension comes as consumer purchases of plant-based foods continue to surge. In 2020, the growth rate for the U.S. plant-based food market more than doubled, with sales jumped 27% to $7 billion, according to the Plant Based Foods Association (PBFA) and The Good Food Institute (GFI).
“Good & Gather Plant Based reinforces the brand’s commitment to products that prioritize great taste and quality, with the value only Target can offer,” Rick Gomez, executive vice president and chief food and beverage officer at Target, said in a statement. “Guest demand for plant-based offerings is incredibly high and continues to grow. By adding Good & Gather Plant Based to our curated assortment of plant-based offerings, we’re giving guests more of what they want and making it easy
Target launches Good & Gather Plant Based private label range Target has expanded its private label offering with the launch of Good & Gather Plant Based, responding to soaring demand for plant-based products from customers, said the retailer.
While private label did not gain market share during the pandemic as some commentators had predicted it might, a few emerging categories such as functional beverages and plant-based meat alternatives bucked the trend,
“Guest demand for plant-based offerings is incredibly high and continues to grow. By adding Good & Gather Plant Based to our curated assortment of plant-based offerings, we re giving guests more of what they want and making it easy for them to discover the joy of food every day, said Rick Gomez, executive vice president and chief food and beverage officer at Target.
Dive Brief:
Amazon has unveiled Aplenty, a new private label food brand set to eventually include hundreds of products across a variety of center store categories, the retailer said in an email Monday morning.
The brand, which is available online and at Amazon s Fresh grocery stores, launched with items including twice-baked parmesan, garlic and herbs pita chips; slow-baked cornbread crackers; and salted caramel chip mini cookies.
Amazon is expanding its lineup of house brands amid a deepening focus by food retailers on private label products, which promise larger profit margins than items carrying name brands.
Dive Insight:
Amazon s announcement didn t specify when the first Aplenty items hit Amazon s store shelves and website, but the handful of items carrying the name that appear on the company s website carry customer reviews that date back as far as February. The email heralding the new brand also features ratings from shoppers.