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This week, retail giant Target announced the launch of Good & Gather Plant Based, a new sub brand of its in-house Good & Gather brand. Created to serve the demands of its customers, Good & Gather Plant Based will roll out 30 plant-based products across 10 categories such as meat alternatives, plant-based dips, spreads, creamers, salad dressings, and more.
“Good & Gather Plant Based reinforces the brand’s commitment to products that prioritize great taste and quality, with the value only Target can offer,” Rick Gomez, Executive Vice President and Chief Food and Beverage Officer at Target, said. “Guest demand for plant-based offerings is incredibly high and continues to grow. By adding Good & Gather Plant Based to our curated assortment of plant-based offerings, we’re giving guests more of what they want and making it easy for them to discover the joy of food every day.”
Target launches Good & Gather Plant Based private label range Target has expanded its private label offering with the launch of Good & Gather Plant Based, responding to soaring demand for plant-based products from customers, said the retailer.
While private label did not gain market share during the pandemic as some commentators had predicted it might, a few emerging categories such as functional beverages and plant-based meat alternatives bucked the trend,
“Guest demand for plant-based offerings is incredibly high and continues to grow. By adding Good & Gather Plant Based to our curated assortment of plant-based offerings, we re giving guests more of what they want and making it easy for them to discover the joy of food every day, said Rick Gomez, executive vice president and chief food and beverage officer at Target.