Good & Gather Plant Based dips and meat alternatives are already available in stores and online, and other items like creamers and salad dressings will roll out through the fall, Target said.
The Target line extension comes as consumer purchases of plant-based foods continue to surge. In 2020, the growth rate for the U.S. plant-based food market more than doubled, with sales jumped 27% to $7 billion, according to the Plant Based Foods Association (PBFA) and The Good Food Institute (GFI).
“Good & Gather Plant Based reinforces the brand’s commitment to products that prioritize great taste and quality, with the value only Target can offer,” Rick Gomez, executive vice president and chief food and beverage officer at Target, said in a statement. “Guest demand for plant-based offerings is incredibly high and continues to grow. By adding Good & Gather Plant Based to our curated assortment of plant-based offerings, we’re giving guests more of what they want and making it easy for them to discover the joy of food every day.”