Wednesday, April 21, 2021
Looking to grow your law firm in 2021?
While the legal industry presents some fierce competition, you have many strategies at your disposal to put your firm on the map.
When it comes to generating leads, traffic, clients, and revenue for your firm, there’s nothing better than Law Firm SEO strategies and effective digital marketing.
Here are 21 tactics you can use to grow your firm in 2021 and beyond.
1. Optimize your website for local search
Local SEO is one of the most effective strategies law firms can use to rank higher in Google and generate more organic traffic. This is because potential clients are using Google to search for lawyers in their local area. It’s just a matter of getting your firm to show up in the search results.
Senior Marketing Executive - SEO job with BMJ campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.
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By Stephan Logan
Small businesses are a vital part of the community that can compete with Amazon, and deliver worthwhile benefits to you.
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Try refreshing your browser, or Opinion: Canada Post is in the way of small business competing against Amazon Back to video
But according to the National Post’s Jesse Kline, Canada’s mom-and-pop shops have only themselves to blame for the online giant driving them out of business.
Telling customers it will take a month to deliver something that Amazon can get there in one day just won’t cut it, Kline writes: “It’s hard to feel sorry for businesses that still haven’t figured out how to provide a decent shopping experience.”
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
George Nguyen on December 31, 2020 at 8:00 am
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Last year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many of us can’t wait to put 2020 in the rearview, the way the search industry’s biggest players responded to the new needs of businesses and consumers, brought on by the pandemic, will have lasting consequences for how marketers perform their duties.
Thursday, December 17, 2020
Every law firm owner wants to know the secret to online success, but most times the “secret sauce” is no secret at all – it comes down to the fundamentals. Without a solid foundation, even the latest and greatest marketing strategy can still fall flat. That’s why you need to set up the core pillars of your marketing plan from the very beginning.
For law firms looking to generate more organic traffic and leads, these pillars are based on how potential clients are searching and interacting online: on Google, on social media, with paid ads, and with engaging content.