Thursday, December 17, 2020
Every law firm owner wants to know the secret to online success, but most times the “secret sauce” is no secret at all – it comes down to the fundamentals. Without a solid foundation, even the latest and greatest marketing strategy can still fall flat. That’s why you need to set up the core pillars of your marketing plan from the very beginning.
For law firms looking to generate more organic traffic and leads, these pillars are based on how potential clients are searching and interacting online: on Google, on social media, with paid ads, and with engaging content.