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Family feud rages as Swarovski empire loses its luster By Denise Hruby / AFP, WATTENS, Austria Crystal-studded clouds reflected in a pond, an oversized crystal chandelier surrounded by mirrors: The headquarters of the Swarovski AG crystal empire are every bit as glitzy as one might expect but the sparkle cannot distract from a bitter family feud over the company’s future. Normally, 650,000 tourists flock to the site in the town of Wattens in Austria’s mountainous Tyrol region every year, but the COVID-19 pandemic has not only left it deserted it has also magnified much deeper issues for the company. Exactly 125 years after founder Daniel Swarovski developed a machine to cut glass to shimmer like diamonds, his great-great grandchildren now reign over a diversified operation offering rhinestones to fashion brands, binoculars to hunters, and jewelry and crystal figurines of characters from Mickey Mouse to Princess Leia.

Helmut swarovskiChristian diorDaniel swarovskiSelina staerzRobert buchbauerDenise hrubyMarilyn monroeNadja swarovskiGerhard swarovskiPaul swarovskiMickey mouseSwarovski crystal worldsஹெல்முட் ஸ்வரோவ்ஸ்கிகிறிஸ்துவர் டியார்டேனியல் ஸ்வரோவ்ஸ்கிமறுக்க றுபி