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Family Feud Rages As Swarovski Empire Loses Its Lustre

Text size Picture by Joe Klamar. Video by Celine Jankowiak Crystal-studded clouds reflected in a pond, an oversized crystal chandelier surrounded by mirrors: the headquarters of the Swarovski crystal empire are every bit as glitzy as you might expect but the sparkle can t distract from a bitter family feud over the company s future. Normally, 650,000 tourists flock to the site in the town of Wattens in Austria s mountainous Tyrol region every year. But the coronavirus pandemic hasn t only left it deserted it has also magnified much deeper issues for the company. Swarovski now offers rhinestones to fashion brands, binoculars to hunters, and jewellery and crystal figurines of characters from Mickey Mouse to Princess Leia 

Family feud rages as Swarovski empire loses its lustre | Money

Friday, 18 Dec 2020 07:10 PM MYT The logo of Swarovski is seen outside a store in Vienna June 21, 2016. Reuters pic Subscribe to our Telegram channel for the latest updates on news you need to know. WATTENS, Dec 18 Crystal-studded clouds reflected in a pond, an oversized crystal chandelier surrounded by mirrors: the headquarters of the Swarovski crystal empire are every bit as glitzy as you might expect but the sparkle can’t distract from a bitter family feud over the company’s future. Normally, 650,000 tourists flock to the site in the town of Wattens in Austria’s mountainous Tyrol region every year. But the coronavirus pandemic hasn’t only left it deserted it has also magnified much deeper issues for the company.

Family Feud Rages as Swarovski Empire Loses Its Luster

This crystal-decked waterfall designed to look like the head of a giant is the entrance to Swarovski Crystal Worlds, which opened in 1995 in the Austrian Tyrol, in the town of Wattens, Innsbruck-Land District, where Swarovski was founded and still has its headquarters today. (Image by Image by Igor Levitskiy from Pixabay via Courthouse News) WATTENS, Austria (AFP) Crystal-studded clouds reflected in a pond, an oversized crystal chandelier surrounded by mirrors: the headquarters of the Swarovski crystal empire are every bit as glitzy as you might expect but the sparkle can’t distract from a bitter family feud over the company’s future.

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