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Getting the brand story right 10th May 2021 Mark Davies and Paul Riley have developed a blueprint for optimising the way brand value propositions are developed to meet the needs of payers as well as clinicians. The short article below presents an extract from the blueprint: three simple rules that companies must follow if they are to leverage the full potential of their value propositions. Brand value propositions and payers The Oxford English Dictionary defines a value proposition as an innovation, service, or feature intended to make a company or product attractive to customers . Since the inception of the pharmaceutical industry, building a story around what makes brands (or indeed the company itself) attractive have been core marketing and medical activities, driving customer engagement and uptake of the product. The focus has tended to be on clinical safety and efficacy, reflecting the studies undertaken during the medicine development phase. This is all well and good so lo

Paul rileyMark daviesOxford english dictionaryபால் ரைலிகுறி டேவிஸ்ஆக்ஸ்ஃபர்ட் ஆங்கிலம் அகராதி