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The Q India unveils summer 2021 line-up
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.
The Q India announces exciting content line-up this summer
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Reckitt continued its run as the biggest advertiser.
17 Apr, 2021 - 12:30 PM IST | By indiantelevision.com Team
NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 3 April and 9 April 2021.
The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 14 of 2021.
Top advertisers:
Reckitt continued its run as the biggest advertiser of the week with 247483 ad AMA. HUL came in second with 225461 insertions.
Cadburys bagged the third rank this time with 42088 ad generations. Brooke Bond placed fourth with 37982 ad insertions.
The panel discussion ‘The Television Boardroom’ will go live at 4 pm on Friday.
16 Apr, 2021 - 08:35 AM IST | By indiantelevision.com Team
New Delhi: Television has been one of the most resilient and strongest mediums of communication, especially in India. Unlike other countries, where an increasing number of people are cutting the cord with pay-TV, India’s reach in television is only growing. Around 210 million households in India now own a TV set, an increase of 6.9 per cent from 197 million in 2018, according to the latest estimates released by TV monitoring agency Broadcast Audience Research Council (BARC) on Thursday.
But the fast adoption of video streaming services has no doubt changed the dynamics of advertising on television. So, what are the factors that brands now take into consideration when they choose to advertise on general entertainment channels? Does the content matter or is it just the reach? What is the perspective on sports content
As ‘walled gardens’ prevent data sharing, OTT players must rely on content, tech to win advertisers
Getty Images
Synopsis
Having an integrated database that lets marketers access all data across mediums in a standard format may be a pipe dream. But this hampers OTT platforms’ ambition to grow their AVoD offerings – falling behind Google and Facebook. If these platforms want to find success, they will have to scale up their tech capabilities and sharpen their content strategy.
Year 2017 was a better time for the Broadcast Audience Research Council (BARC). The television and advertising industry body, which measures TV viewership and reach, was spreading its wings into the digital medium and had begun rolling out a new initiative called EKAM. “We are happy to announce the launch of the EKAM, our digital offering,” BARC India’s then chief executive officer (CEO) Partho Dasgupta had said in a press release (April 2017).
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