Bayer s Patricia Corsi on healthcare marketing: It s so important to focus on simple ideas warc.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from warc.com Daily Mail and Mail on Sunday newspapers.
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28 April 2021 | 13:46pm
StockMarketWire.com - Patricia Corsi, former chief marketing officer (Mexico) at Heineken, has joined the board of Tate & Lyle.
Corsi will join as a non-executive director from 1 May 2021.
She will also become a member of the company s remuneration and nomination committees.
Dr Gerry Murphy, chair of Tate & Lyle, said: I am delighted that Patricia has agreed to join the Board. She brings experience of our key growth markets in Latin America as well as marketing, digital and brand expertise all of which will be of significant benefit to the board.
Corsi is currently global chief marketing and digital officer at Bayer Consumer Health. She has also held senior marketing roles at Unilever, Kraft Foods and Tetra Pak International.
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MullenLowe SSP3 helps the Bayer brand bring protection from the real world into virtual space
For the first time ever in the Nutritionals Category, Bayer’s vitamin C brand, Redoxon, known for its immunity boosting support, extended its protection in the real world to the virtual world, bringing together a team of elite gamers to provide the ultimate in defense. The brand launched the Redoxon Defense Squad which united some of the best Free Fire players in the world to improve the defenses of gamers in a number of live-streamed events in Latin America.
Gamers on Free Fire, the ultimate shooter survival game on mobile, nominated their friends for the chance to play alongside World Free Fire Champion, @NobruTV, and the most famous gamer in LATAM @TheDonato, as well as leading LATAM gamers, @CerolZera, @ElChino RB, @Adonis TH, and @Machistream who helped players stay in the game for longer. The event marked a milestone for the gaming community as it wa