(Photo : KOCOWA)
January is the month to start the year right, and some of your favorite Korean stars had already made it to the top of this month s brand reputation rankings!
(Photo : Cha Eun Woo s Official Instagram Account)
The Korean Business Research Institute finally revealed the drama actors brand reputation rankings for the month of January.
Brand rankings were determined by using a data analysis of the media coverage, participation, interaction, and community indexes of almost 50 Korean celebrities who participated in dramas that aired between Dec. 2, 2020 and Jan. 2, 2021.
In the emerging success of the ongoing hit drama The Penthouse, actress Kim So Yeon landed at the top of this month s list. She garnered a brand reputation index of 9,344,658. Included in her high-ranking phrases and keywords analysis are The Penthouse, Lee Ji Ah, and Lee Sang Woo. Meanwhile, her highest ranking related words are act, passionate act
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The drama is about two men representing victims who are falsely accused. Kwon Sang Woo plays Park Tae Yong, a public defender with only a high school diploma, and Bae Sung Woo previously played the unsophisticated but talented journalist Park Sam Soo, who has a knack for writing.
On December 12, Ilgan Sports reported that Lee Jung Jae will be replacing Bae Sung Woo in the drama. In response to the news, Lee Jung Jae’s agency Artist Company stated, “We are still in discussion. Nothing has been decided yet.”
Bae Sung Woo was booked for a DUI (driving under the influence) last month, and his driver’s license has been suspended. On December 11, the drama’s production team announced his departure from the drama and shared new plans for filming and broadcast.