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(Photo : KOCOWA)
January is the month to start the year right, and some of your favorite Korean stars had already made it to the top of this month's brand reputation rankings!
(Photo : Cha Eun Woo's Official Instagram Account)
The Korean Business Research Institute finally revealed the drama actors brand reputation rankings for the month of January.
Brand rankings were determined by using a data analysis of the media coverage, participation, interaction, and community indexes of almost 50 Korean celebrities who participated in dramas that aired between Dec. 2, 2020 and Jan. 2, 2021.
In the emerging success of the ongoing hit drama "The Penthouse," actress Kim So Yeon landed at the top of this month's list. She garnered a brand reputation index of 9,344,658. Included in her high-ranking phrases and keywords analysis are "The Penthouse," "Lee Ji Ah," and "Lee Sang Woo." Meanwhile, her highest ranking related words are "act," "passionate acting," and "award." Kim So Yeon's positivity and negativity analysis had a score of 70.55 percent positive reactions.

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