In my eight years of helping brands form influencer and content relationships in the affiliate channel, I’ve observed a familiar cycle: an affiliate team sets out to test with influencers, they dip their toes in the water with big expectations, scratch their heads over perceived lackluster results, and decide that it just didn’t work.
The problem here is that fixating on a very narrow view of success excludes valuable partnerships and prevents long term growth. It’s this “affiliate tunnel vision” – even subtle versions of it – that lead affiliate teams to sabotage their influencer marketing efforts by setting the wrong goals, comparing performance against established programme top performers, and giving up way too quickly.
From data-based strategies to finding the right formula to maximise reach and revenue.
21 Jan, 2021 - 09:04 AM IST | By indiantelevision.com Team
NEW DELHI: Advertisers are constantly on the lookout and devising ways to target and engage with consumers. With the world increasingly moving online, digital marketing – and more specifically advertising on OTTs – is becoming a significant part of brands’ media mix. After a stellar run in 2020, where Netflix, Amazon Prime Video, SonyLIV, Disney+ Hotstar and others became household names and saw unprecedented traffic and subscriber gains in the wake of the pandemic, more and more brands are considering going the streaming route to boost their reach and revenue streams.
Surat: A dog caretaker and two of his family members were booked for threatening and abusing a Pardi-based couple in Valsad district, whose dog went missing from the caretaker’s home, on Sunday late at night.
Based on the complaint filed by Nutan Upadhyay (55), a resident of Sulabhnagar in Pardi town, the accused Bhavin Desai, his wife Bhagirthi Desai and Hemant Desai of Umarsadi village were booked under section 504 (intentional insult with intent to provoke breach of the peace) and 506 (b) (punishment for criminal intimidation) of the Indian Penal Code.
According to case details, Nutan, a primary school teacher in Pardi and her Tushar Upadhyay, general manager with a garment firm in Vapi town had bought a pet Labrador dog five months go and named it Oliver.