Product Collective acquires New York Product Conference - Cleveland Business Journal
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Why the metaphor makes the sale
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In my eight years of helping brands form influencer and content relationships in the affiliate channel, I’ve observed a familiar cycle: an affiliate team sets out to test with influencers, they dip their toes in the water with big expectations, scratch their heads over perceived lackluster results, and decide that it just didn’t work.
The problem here is that fixating on a very narrow view of success excludes valuable partnerships and prevents long term growth. It’s this “affiliate tunnel vision” – even subtle versions of it – that lead affiliate teams to sabotage their influencer marketing efforts by setting the wrong goals, comparing performance against established programme top performers, and giving up way too quickly.
Ensuring business success and resilience – the why and how of leadership coaching
This compelling book explains the nuts and bolts of coaching as a necessary trait for leaders. This is particularly relevant during crises like the COVID-19 pandemic.
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Coaching: The Secret Code to Uncommon Leadership by Ruchira Chaudhary.
However, this calls for skills and discipline in balancing managing and guiding. The book’s lessons are particularly useful for organisations in turbulent times like the pandemic era. Conventional command and control practices are yielding to more
agile, collaborative, and emergent models.
The author features a mix of insights from
business leaders and academics, and the use of examples from India and overseas will make it accessible to a global audience. The book is thoroughly referenced, with 30 pages of resources.