SINGAPORE, 12 July 2021: CapitaLand’s wholly-owned lodging
business unit, Ascott Limited, has launched discoverasr.com, consolidating its
separate brand websites on one single global online travel booking platform.
Discoverasr.com provides guests with one-stop access to more
than 400 serviced apartments, co-living spaces and hotels with about 77,000
units across more than 130 cities in over 30 countries.
This includes more than 10,000 units across 61 properties
under TAUZIA Hotel Management (TAUZIA), which are available for the first time
on Ascott’s online booking platform.
The new discoverasr.com features Ascott’s 14 award-winning
lodging brands, namely Ascott The Residence, The Crest Collection, Somerset,
Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox,
ASCOTT LAUNCHES DISCOVERASR COM TO UNIFY ITS LODGING BRANDS ON ONE BOOKING PLATFORM
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Ascott Launches Discoverasr com To Unify 14 Lodging Brands On One Global Online Travel Booking Platform
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ASCOTT STAR REWARDS CELEBRATES SECOND ANNIVERSARY WITH DOUBLE BONUS POINTS AND COMPLIMENTARY TIER UPGRADES
Industry:
(TRAVPR.COM) April 1st, 2021 - The Ascott Limited’s (Ascott) loyalty programme, Ascott Star Rewards (ASR) is celebrating its second anniversary with its ‘Celebrate The Little Joys’ campaign, offering double bonus points and complimentary tier upgrades to reward and thank its members.
Since the launch of ASR in 2019, its membership has grown over 400%. ASR members continue to find value with Ascott as they contribute about 90% of Ascott’s direct bookings online and over 60% of ASR members are repeat guests. ASR members also spend 36% more with Ascott compared to non-members. Since the launch of the ‘Discover ASR’ mobile app in October 2020 to provide members with greater conveniences and flexibility, it has received 130,000 downloads. To date, over 1.3 million fans and followers of ASR connect and engage across the ‘Discover ASR’ social channels