Ascott celebrates 2 years of Ascott Star Rewards with exciting offers
DUBAI, 3 hours, 16 minutes ago Ascott Limited (Ascott) is offering guests loyalty point bonuses and complimentary tier upgrades as part of ‘Celebrate The Little Joys’ to mark the second anniversary of its loyalty programme – Ascott Star Rewards (ASR), that also coincides with the holy season in the region. Members can avail the anniversary promotion across properties in the Middle East and Turkey. The offer is valid on bookings made until April 30 and stay period until May 31. The Ascott Star Rewards programme has experienced resounding success since its launch in 2019, with its membership growing to over 400 per cent and 90 per cent of online bookings coming directly from ASR members. Ascott has retained over 60 per cent of its loyalty members as repeat guests with 36 per cent spending more with Ascott in comparison to non-members. The launch of the ‘Discover ASR’ mobile has suppleme
April 2021 115 Ascott Limited (Ascott) is offering guests loyalty point bonuses and complimentary tier upgrades as part of ‘Celebrate The Little Joys’ to mark the second anniversary of its loyalty programme – Ascott Star Rewards (ASR), that also coincides with the holy season in the region. Members can avail the anniversary promotion across properties in the Middle East and Turkey. The offer is valid on bookings made until April 30 and stay period until May 31. The Ascott Star Rewards programme has experienced resounding success since its launch in 2019, with its membership growing to over 400 per cent and 90 per cent of online bookings coming directly from ASR members. Ascott has retained over 60 per cent of its loyalty members as repeat guests with 36 per cent spending more with Ascott in comparison to non-members. The launch of the ‘Discover ASR’ mobile has supplemented this success, offering guests greater convenience and flexibility, resulting in 1
ASCOTT STAR REWARDS CELEBRATES SECOND ANNIVERSARY WITH DOUBLE BONUS POINTS AND COMPLIMENTARY TIER UPGRADES
Industry:
(TRAVPR.COM) April 1st, 2021 - The Ascott Limited’s (Ascott) loyalty programme, Ascott Star Rewards (ASR) is celebrating its second anniversary with its ‘Celebrate The Little Joys’ campaign, offering double bonus points and complimentary tier upgrades to reward and thank its members.
Since the launch of ASR in 2019, its membership has grown over 400%. ASR members continue to find value with Ascott as they contribute about 90% of Ascott’s direct bookings online and over 60% of ASR members are repeat guests. ASR members also spend 36% more with Ascott compared to non-members. Since the launch of the ‘Discover ASR’ mobile app in October 2020 to provide members with greater conveniences and flexibility, it has received 130,000 downloads. To date, over 1.3 million fans and followers of ASR connect and engage across the ‘Discover ASR’ social channels