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What s in a name? A look at brand names that say little about the business | Advertising

DDB Latina Is Named Best Creative Network Of The Year At Crema Ranking

DDB Latina Is Named Best Creative Network Of The Year At Crema Ranking
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Countering discrimination, MCCY puts local spin to classic I ll stand by you song for frontline workers

Countering discrimination, MCCY puts local spin to classic I’ll stand by you song for frontline workers Details 14 July 2021 The Singapore Ministry of Culture, Community and Youth (MCCY) has released a music video dedicated to frontline workers as part of the government’s “Singapore Together” (SGUnited) initiative.  The campaign video was done in collaboration with Tribal Worldwide Singapore. The music video titled “Singapore Stands By You” features a rendition of the 1994 song “I’ll Stand By You” by The Pretenders, sung by local artistes Aisyah Aziz, Benjamin Kheng, Weish (Chew Wei Shan) and Shabir Tabare Alam (pictured from top left clockwise respectively).  According to the agency, the music video highlights the “challenges and struggles faced by frontline workers during the pandemic and pays tribute to them for keeping Singapore safe”. The video also acknowledges the frontline workers for their efforts durin

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