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«В стране без пинка Путина ничего не работает» — пензенцы о жалобе Путину
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The End Is Near: Cord Cutters Are Slowly Killing Cable TV and Satellite
Cord-cutting continues, with pay-TV subscribers declining for 20th straight quarter
by Stephen Silver
The pandemic year of 2020 exacerbated long-term trends when it came to customers getting rid of traditional pay TV service. And while the declines slowed as the year went on, they have nevertheless the remained- and according to a new survey, pay-TV subscriptions dropped for the 20th consecutive quarter.
According to Variety, which cited data from its Variety Intelligence Platform, there were 65.3 million pay-TV subscribers as of the end of the first quarter of 2021, according to public figures released by the companies. That represents a 7.2 percent decline from the previous year, a total of more than 5 million subscribers lost.
This data, showing significant declines in all of the major primetime cable news shows, came in a piece called, “Cable News Ratings Begin To Suffer Trump Slump.” Gavin Bridge of the Variety Intelligence Platform explained:
VIP has previously covered the initial ratings decline Fox News, MSNBC and, most of all, CNN, saw in President Biden’s first week, as the nonstop controversies of the previous administration slowed down.
Our prediction that audiences would perk up for President Trump’s second impeachment trial proved correct. But in the weeks after the trial ended, audiences for CNN have plummeted; MSNBC is seeing about half CNN’s drop, while Fox News is down single digits.
This data, showing significant declines in all of the major primetime cable news shows, came in a piece called, “Cable News Ratings Begin To Suffer Trump Slump.” Gavin Bridge of the Variety Intelligence Platform explained:
VIP has previously covered the initial ratings decline Fox News, MSNBC and, most of all, CNN, saw in President Biden’s first week, as the nonstop controversies of the previous administration slowed down.
Our prediction that audiences would perk up for President Trump’s second impeachment trial proved correct. But in the weeks after the trial ended, audiences for CNN have plummeted; MSNBC is seeing about half CNN’s drop, while Fox News is down single digits.
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