The End Is Near: Cord Cutters Are Slowly Killing Cable TV and Satellite
Cord-cutting continues, with pay-TV subscribers declining for 20th straight quarter
by Stephen Silver
The pandemic year of 2020 exacerbated long-term trends when it came to customers getting rid of traditional pay TV service. And while the declines slowed as the year went on, they have nevertheless the remained- and according to a new survey, pay-TV subscriptions dropped for the 20th consecutive quarter.
According to Variety, which cited data from its Variety Intelligence Platform, there were 65.3 million pay-TV subscribers as of the end of the first quarter of 2021, according to public figures released by the companies. That represents a 7.2 percent decline from the previous year, a total of more than 5 million subscribers lost.