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Fernando Machado is leaving Burger King parent company

Credit: Sean T. Smith for Ad Age Fernando Machado, one of the nation’s most high-profile chief marketing officers whose work helped reignite momentum at Burger King and Popeyes, is leaving parent company Restaurant Brands International for an undisclosed position. Machado, when asked where he is heading next, said he would reveal his next role “soon,” but declined to elaborate further.  Machado joined Burger King as head of brand marketing in 2014 after 18 years at Unilever. He was named Burger King’s chief marketing officer in 2017 and became global CMO of parent company Restaurant Brands International at the beginning of 2020. “I am leaving RBI and hope to announce where I’m going soon,” Machado said in a statement to Ad Age. “It’s a great opportunity for me. It has been an amazing seven years at Restaurant Brands International. I am super proud of the team’s impact on the brands, especially Burger King, and work around sustainability, food quality, and di

The Chicken Sandwich Wars Are Back | Q 101 9

The "chicken sandwich wars" have been raging since August 2019, when Popeyes introduced a fried chicken sandwich to rival Chick-fil-A, Ever since, competitors including McDonald’s, Burger King, KFC, Wendy’s and Shake Shack have treaded into the chicken-sandwich territory.

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