The "chicken sandwich wars" have been raging since August 2019, when Popeyes introduced a fried chicken sandwich to rival Chick-fil-A, Ever since, competitors including McDonald’s, Burger King, KFC, Wendy’s and Shake Shack have treaded into the chicken-sandwich territory.
Burger King, KFC enter escalating chicken sandwich wars cleveland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cleveland.com Daily Mail and Mail on Sunday newspapers.
Days before McDonald’s releases its trio of chicken sandwiches on February 24, Burger King on Wednesday announced its own hand-breaded iteration of the now-ubiquitous menu item with a hyped-up message that its offering "will be worth the wait," and that Burger King didn’t want to "half-a the process."
If there s one thing well-established in quick-service-dom, it s that customers have a wicked hankering for fried chicken sandwiches. Now, two of the world s largest burger QSRs Burger King and McDonald s have launched campaigns to hold off those hungry…