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BK U.S. team expects to introduce Croissan’wich upgrades later this year, CEO José Cil says
Restaurant Brands International Inc. is layering in new digital offerings for its brands and turning an eye toward breakfast menus as mobility begins to increase in the COVID-19 pandemic, executives said Friday.
The Toronto-based owner of the Tim Hortons and Popeyes Louisiana Kitchen quick-service brands, which reported earnings for the first quarter ended March 31, cited breakfast as a long-term growth opportunity for its Burger King brand in the United States.
“It s already a decent size part of the Burger King business contributing roughly 13% of our overall sales with much of that tied to our delicious Croissan wich,” said José Cil, RBI CEO, said in a first-quarter earnings call Friday.
Brand has ‘Royal Perks’ underway in Los Angeles, Long Island, Miami, New Jersey and New York City
Burger King is testing its new Royal Perks loyalty rewards program in five U.S. cities Los Angeles, Long Island, Miami, New Jersey and New York City as part its digital platform overhaul, the company said Tuesday.
The burger division of Toronto-based Restaurant Brands International Inc. has been working on its digital platforms since the COVID-19 pandemic began last March.
“It feels like we’ve just accepted what brands have told us is possible with loyalty programs over the years, so as we started working on Royal Perks, it was easy: Let’s do what the others don’t,” said Ellie Doty, chief marketing officer of Burger King North America, in a statement. “To make sure we get it right, we’re testing, learning and solving this year.”