Formula 1
Rich Energy CEO William Storey has teased a return to F1 sponsorship is imminent, in the same week that British courts have appointed liquidators. Rich Energy CEO William Storey has indicated that his energy drinks company are set to return to Formula 1 sponsorship.
The company became famous for all the wrong reasons in 2019. Having signed up as an unknown energy drink title sponsor of Haas in 2018, the British company became embroiled in a copyright battle with British cycle manufacturer Whyte Bikes over their trademarked logo. With Whyte Bikes winning the case, more trouble followed as Haas & Rich Energy had a very public falling out.
Rich Energy: Thousands of fans have reached out about our return to F1
12 January, 2021
Rich Energy CEO William Storey claimed that the energy drink brand is returning to Formula 1 in a video released on Twitter.
However, speaking this week, Storey claimed that the brand was “very excited about coming back to Formula 1”, although did not specify in what capacity.
“I would like to thank the thousands of motorsport fans who have contacted us who are as excited as we are about the black and gold of Rich Energy returning to Formula 1,” he said.
“As you know, in 2018, I signed a deal for Rich Energy to become the title sponsor of Haas and in 2019 Rich Energy Haas Formula 1 team competed with Ferrari engines.