Formula 1
Rich Energy CEO William Storey has teased a return to F1 sponsorship is imminent, in the same week that British courts have appointed liquidators. Rich Energy CEO William Storey has indicated that his energy drinks company are set to return to Formula 1 sponsorship.
The company became famous for all the wrong reasons in 2019. Having signed up as an unknown energy drink title sponsor of Haas in 2018, the British company became embroiled in a copyright battle with British cycle manufacturer Whyte Bikes over their trademarked logo. With Whyte Bikes winning the case, more trouble followed as Haas & Rich Energy had a very public falling out.