Jeep travels to isolated, peaceful coordinates in new Jeep Compass
August 4, 2021 9:21
The campaign focuses on showing isolated, tranquil locations, each identified only by coordinates.
In one of the 30 second spots, a family relaxes on a peaceful beach alone together.
In another, a couple returns from hiking, chatting to each other, as the wind blows and birdsong can be heard.
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All of the locations featured can be reached using the 4×4 capabilities of the Jeep Compass.
Adam Slater, associate creative director at Cummins & Partners, said: “When we looked at compact SUV advertising, we noticed a lot of the same features, music tracks and scenarios being played out ad nauseum. So we decided in order to be distinctive, we’d bring viewers into a true, realistic moment of escapism that no other car in this category can provide”
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