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July 13, 2021 10:35 For many, buying or selling a car can be daunting, especially if you don’t know a lot about cars. In its latest campaign, created by Saatchi & Saatchi Australia, Autotrader demonstrates how it makes it easier for Australians to make one of the largest purchases of their lives, with access to auto price guidance, car history, and easy-to-find contact information that will help people feel less like a novice once they begin the process. Shot by director Tim Green from Good Oil, the ‘Feel Like A Car Person’ campaign delivers on the theory that with the right kind of help, anyone can become a “car person”, even an out-of-his-depth woodsman that has lived an isolated life in the wilderness.

Simon bagnascoToby aldredLee sunterSam bruceTim greenJames tracy inglisAdrian konarskiChana mclallenLiv reddyElizabeth nunanSam longMatt morganPhil harknessEmma hodgeMatt edwardsMike spirkovski