July 8 2021, 10:40 am | BY Kim Shaw | No Comments
C.P. Group and Ogilvy Thailand have released a new film titled “Beautiful Run”, that shows how gratitude can take a person through adversity. The film is a bid by the brand to restore the value amongst the new generation of Thais, and follows the the film named ‘Gratitude’ launched by the brand in 2018.
This film tells a story of a young disabled girl who runs a marathon to earn much needed money to support her father’s medical expenses. She is symbolic of people who may lack almost everything but know the values of the only thing they have and try their best to protect it. Her gratitude towards her father results in her winning the marathon – making the impossible possible.
July 8 2021, 9:19 am | BY Ricki Green | 3 Comments
With the 2020 Tokyo Olympic Games approaching, Toyota Australia has launched ‘Breaking Point’, an integrated campaign via Saatchi & Saatchi Australia, celebrating its work with Paralympian Ryley Batt and showcasing the event’s “Mobility For All” philosophy.
The campaign focuses on the athletic abilities of Ryley Batt during a game of wheelchair rugby, whilst also demonstrating how Toyota’s Product Planning & Development (PP&D) team worked with Ryley to re-engineer elements of his wheelchair to ensure he can perform at his best.
Created by Saatchi & Saatchi Australia, the campaign is a true realisation of Toyota’s mobility for all philosophy.
Business Scoop » OOh!media To Focus On Core Out Of Home Business And Leverage Advantage Of Audience Scale scoop.co.nz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from scoop.co.nz Daily Mail and Mail on Sunday newspapers.
Thursday, 8 July 2021, 4:49 pm
oOh! has announced that it will increasingly focus on and
leverage the unrivalled scale of its core Out of Home media
business, as part of its strategy to capitalise on future
growth opportunities.
This will involve a renewed
focus on making its customers’ brands unmissable and
realising the full potential of its diverse assets, which
comprise the largest Out of Home network in Australia and
New Zealand.
As market leader, oOh! aims to help grow
Out of Home as a category by showcasing the creative power
and effectiveness of the medium to deliver mass-reaching,
unmissable, audience-led campaigns for
Paralympian Ryley Batt Reaches 'Breaking Point' in Toyota Australia's Latest Campaign lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.